+ Marketing Specialist

Marketing Specialist

Full-Time Contract (February 2022-June 2022)

As Marketing Specialist for VERSA, an event property of Four Leaf Productions, you will report to the Senior Director of Marketing. You will spend most of your time developing compelling content to engage our growing audience—both online and off—converting them from curious followers to enthusiastic fans and ticket purchasers; posting and monitoring VERSA content across owned and earned channels; and performing ad hoc marketing-related tasks in service of VERSA’s goals and strategies.

Responsibilities Include:

  • Social Media:
  • Leveraging VERSA’s social media publishing and analytics platform to develop, schedule, post, and monitor social media in support of the marketing plan across Instagram, Twitter, and Facebook
  • Collaborating with Senior Director of Marketing to develop content for and launch a VERSA TikTok channel
  • Social media analytics and reporting
  • Community management support, serving as the voice of VERSA as we begin to receive inbound messages and comments from our audience base
  • Email + Web:
  • Loading content elements into email platform to draft, build, test, and schedule email campaigns in support of marketing plan
  • Website copy updates
  • Copywriting support
  • Community management support, serving as the voice of VERSA as we begin to receive inbound email messages from our audience base
  • Project Maintenance:
  • Tracking influencer content to ensure completion
  • Marketing calendar maintenance

Desired Experience:

  • 1-2 years experience in digital marketing
  • A comfort level with digital marketing channels and trends, including familiarity with platforms like:
  • Instagram, Twitter, TikTok, Facebook, MailChimp and Sprout Social
  • Excellent writing skills with a knack for both long form and short, quippy copywriting
  • The ability to collaborate efficiently but also manage your own time effectively
  • Interest in and enthusiasm for live events a plus!

Please send resume to: vanessa@fourleaf.com

About VERSA

VERSA is a space to come together in celebration of our differences, because together we are greater than what aims to divide us. It is a multi-dimensional, two-day experience that is equal parts celebration, community, awakening and fun. It will feature live music, inspirational speakers, comedy, and a unique culinary program—produced by women, in celebration of women, for everyone.

About Four Leaf Productions

Four Leaf Productions is a production firm led by respected industry veterans from all facets of the music industry, including production, sponsorship, programming and touring. Their collective team’s experience spans more than two decades creating and producing live events. Four Leaf Productions’ mission is to create meaningful experiences fueled by passion and creativity that bring people together for a purpose, and they are committed to a culture that is equitable, fun and focused—both on and off the stage.